Exporting is a great growth opportunity for companies in the agri-food industry as it allows them to reach new markets, diversify risk, project a sturdier corporate image, gain competitive and profitable advantage, increase revenues and boost brand positioning. Nonetheless, taking the first steps in exporting is...
Customer prospecting is the first (and probably the most important) step in the sales process within the business plan. It consists of identifying potential buyers for your product or service so you can convince them to buy it. In other words, prospecting consists of finding...
A business plan is a vital roadmap for any industry that wants to become competitive in the food industry or in any other sector. In short, this document outlines the company’s future plans and is ought be developed as a means to achieve the corporate...
Pulses are the fruit of leguminous plants. They are a significant source of protein, nutrients and soluble fibre, hence they are consumed worldwide and constitute a key raw material in the food industry. They are used to make ready meals, frozen foods, sauces, hummus, but,...
The schedules of food companies are fully booked with fair dates which are held all year round, all over the world. Although their planning may seem much the same at first glance, there is one matter that always looms large: how to decide which products...
Distributor brands are gaining ground on manufacturer brands. This is particularly true in the food sector. One of the reasons causing this trend is inflation. In fact, the latest Consumer Price Index data reveal that the cost of living has increased by nearly 10% and...
The new organic production regulation R (EU) 2018/848 includes changes to several articles. These changes aim to adapt the regulations to the evolution seen in the sector and its growth by guaranteeing fair trade, preventing fraud and maintaining consumer trust. The changes in the new organic...
Agri-food fairs are spaces created specifically to publicize, disseminate and promote the quality and variety of agri-food products and constitute one of the essential elements to make agri-food companies visible in an increasingly demanding market at an international level. Regardless of the range of products and...